How to Create a Base Custom Audience in Facebook

The Easy Way To Add Conversion Tracking For FB (No Pixel Code Adjustments)

Note: You only need one of these! Either create a Custom Conversion in Facebook (in the video above) OR create a Conversion Event tag in Google Tag Manager (in the video below) - not both 🙂 

How to create Facebook Conversion Tracking (Via Custom Events) In GTM 

This is the code to Copy and Paste This Into Your GTM "Custom HTML" Tag Area
<script>
fbq('track', 'Lead');
</script>

Linking your Website Analytics to Your Adwords Account

Creating Audiences in Analytics - Scroll Tracking

Creating Audiences in Analytics - Time On Site