Introduction

Now I know that adding tags and pixels... and deciphering analytics and charts, is not very sexy. It is generally pretty dull, BUT this is such powerful stuff, so I just had to share it

Benefits of Using Google Tag Manager:

Soooo... bear with me, follow along, and we will set you up so that your site is working for you, and you will know that you'll be ready for all the traffic that comes your way.

Setting Up Your Google Tag Manager Account and Container

How to install the GTM tag (code) on your website [Note: There is also an update below for when you get the 2 separate snippets of code from Google Tag Manager]

UPDATE: What to do if you get a different code (2 Boxes) and instructions from Google Tag Manager (Added 29th September due to GTM Change)

Link to Google Tag Manager

Check that the Tag has been installed correctly on your site

Note: Google Tag Assistant add-on currently reports "Code found outside of <body> tag". This is OK - it is simply because the Add-On has not yet been updated to reflect the new Google Tag Manager installation guideline...

Link to Ghostery Add-on For Firefox

Link to Ghostery Extension For Chrome

Link to Google Tag Assistant Extension For Chrome

Setting Up Google Analytics For The First Time

Link to Google Analytics

Installing Google Analytics Tag in Google Tag Manager

NOTE: If you already had Google Analytics Code installed on your site, it is best practice to remove the duplicate code. So you will need to remove any Google Analytics Plugins, and/or remove the hard coded code after you have published your Google Analytics Tag via Google Tag Manager.

This is to minimise the risk of unpredictable tracking due to duplicate code on your site.

NOTE: If you don't get the checkbox to "Enable Advertising Features" you can find it under "More Settings" as shown below:

google Tag Manager Enable Advertising Features

Getting Your Facebook Pixel for the First Time

Shortcut Link to Facebook Pixel Page

Installing your Facebook Pixel into Google Tag Manager